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Business Marketing

Tips and Procedures For Painting a Car Wrap

If you are looking for a unique way to market your car then the car wrap is definitely a great option for you. The car wrap is not only a new way of advertising but also a great way to attract potential customers. Using the car wrap is an excellent way to advertise your business as it works just like any other media including TV, radio, and print. This type of marketing message will bring in new customers to your business and will be much more noticeable than any other medium.

A car wrap generally partially or completely covering with a vinyl-based plastic wrap of another color refers to the process of based plastic wrap of another color, often the same color as the car’s paint but with a different finish such as a glossy, semi-Matte, or clear protective layer. This can give the appearance that the vehicle has been refinished yet inexpensively. The cost per car wrapping can vary significantly but on average the price runs between one and two hundred dollars per car. This means that if you want to create maximum coverage for your investment then you will need to do a lot of car wrap advertising.

When you decide to have a car wrap, you must first decide on the color that you want. You should choose a high gloss finish to reflect the light. When choosing the color you will also want to ensure that it does not show up too dark against the original shade of paint. It is best to work with an interior paint color that has a similar hue to the original color as to avoid creating a contrast. Once you have decided on the finish you want to use you will want to carefully measure where the vinyl wrap will go.

This will ensure that the final finish will adhere properly. If you apply the vinyl without giving it an allowance, it will not stick correctly and it will not last. In addition, if you try to remove the car wrap before painting it, you risk ruining the new finish. For safety reasons car wrap that has a matte finish should always be removed before painting. A gloss finish will last much longer when removed because it will not gather lint and dust as easily.

When you have decided on the new color you want to use you will want to clean the vehicle to prepare it for the car wrap. Make sure to wash the vehicle with soap and water to get any buildup of dirt or anything else that may inhibit the adherence of the wrap. Then you will want to spray the vehicle with the coating so that it has a nice even look. If you have any imperfections in the paint job, you can sand them down before applying the wrap. This will make the vehicle appear flawless.

After you have cleaned the vehicle and applied the paint you are ready to begin your car wrap advertising. The next step is to prepare the vehicle for the wrapping process by cleaning it with a wire brush and rinsing with water. If you plan on using a clay bar, you will want to use a very fine grade of clay to prevent any splinters from appearing.

To apply the vinyl wrap you will want to take some painter’s tape and stretch it along the entire frame of the vehicle. It is a good idea to stretch it around the frame in a back and forth motion to ensure even coverage. Once you have the tape secured to the frame, you will then want to apply a very thin layer of clear polyurethane on the top of the tape. This coating will help protect the vinyl wrap from the elements. Do not wait to apply the second coat until you see and feel that the first layer has set and dried.

When the first coat of clear polyurethane has set, you can begin applying the second coat of paint. Take the brush, and dip it into the paint sprayer supplied with the paint, but do not mix the paints. Start by applying a very thin layer of color that will be easily applied as a powder. Do not wait for the paint to dry before you spray on the accents. Remember that if your car wrap is already dry and the paint has not peeled or chipped that you can always repaint it. Just make sure to apply a coat or two of protection so that your new shiny surface does not have an accident.

Whether it’s a simple business card, custom signs or special advertising tools, Axe Signs & Wayfinding the best sign company in Lake Worth can make sure your marketing and branding messages are communicated to your target audience.